About Us | Carvel

If You Melt It,

They Will Come

How a flat tire helped Tom Carvel invent The Original Soft Serve™.

Carvel Ice Cream History

It all started during Memorial Day weekend in 1934. When Tom Carvel’s ice cream truck got a flat tire, he pulled over and began selling the slightly melted ice cream. Much to his surprise, people preferred it softer. And the rest, as they say, is history. Today, our delicious treats and classic ice cream cakes are a staple at birthdays, holiday parties, or any occasion worth celebrating.

How It's Made

In an imported, pre-packaged, flash frozen world, true freshness stands out. That’s why we have always made everything right in the shoppe. It may take time, effort and passion, but the end result is a smooth, creamy flavor that can’t be matched anywhere else.

This is a black and white photograph featuring two individuals in a kitchen setting. The person on the left appears to be a woman wearing a uniform that includes a hat, apron, and badge; she has her hands placed on the countertop, with one hand holding an object wrapped in white paper. In the center of the image is a man dressed in a chef's outfit, standing behind the woman with his attention focused towards her. Both individuals are engaging in culinary activities. The woman is near what appears to be a mixing bowl, while the man is near what might be a frying pan or griddle. There is a cake in front of them, which has been partially decorated and sits on a flat surface. In the background, there are various kitchen utensils visible, including a roll of white paper, multiple spoons, and a baking dish containing a golden-brown substance. The setting suggests that this could be a snapshot taken during a cooking activity or showcase event.

Tom Carvel in His Own Words

Tom was the first CEO to appear in his company’s commercials. People to this day remember the gravely, down-to-earth voice and smile.

A black and white photo features a man sitting at a desk. He is wearing a hat and has a slight smile on his face. The setting appears to be an office or library, as suggested by the books visible in the background.

Carvel Characters

Carvel has always been known for their fun characters. Whether it was Captain Carvel in the 1973 comic book or the iconic Fudgie the Whale.

Two panels showcase the transformation from a simple drawing to a polished digital illustration. Initially, a cartoon character is depicted in rough lines and basic colors. Panel two reveals a more refined version, boasting an increase in detail and vibrancy. The image compares the raw creativity of early sketches with the meticulousness and professionalism of advanced digital art techniques.

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